Haier

Introduction:

Haier Industrial Park is now a large facility in Lahore with 2 million units per annum designed capacity to manufacture, assemble and produce high-end home appliances and electronics. After 21 years of development, Haier has become the No. 1 home appliance brand in Pakistan. Currently Haier Air Conditioner is ranked #1 in market share for numerous years along with Haier Washing Machine. Haier Refrigerator is ranked #1 in market share. Haier Pakistan after producing Haier Air conditions. Refrigerators and washing machines extended its production to deep freezers, commercial air conditioners, televisions, microwaves and cooking appliances. The success achieved by Haier Industrial Park has brought many benefits for both Pakistan and China. By creating thousands of professional jobs for skilled and non-skilled workers, Haier Industrial Park has not only given the country a high-quality manufacturing base for home appliances but it has also stood up for community building, Haier has always been forefront to help the people of Pakistan in natural calamities such as flood and covid pandemic.

2023 Casarte Launch

Haier Pakistan launched an international premium brand, fashioned after Italian elegance: "Casarte." Casarte stands for "Art of Home" and offers "Refined Living" to its elite users. This high-end brand's core product lines include artistic consumer electric appliances with advanced technology and unmatched quality

2022 Dragons of Asia Awards 2022

Haier has raised the bar once again! At the Dragons of Asia Awards 2022, Haier has bagged the Black Dragon Award for the Haier Digital Inverter+ Refrigerator in the category for best integrated marketing campaign.

2021 Launched Haier Smart Home Faisalabad

Haier continued to grow with the love and support of its customers. After the success of the Smart Homes in Lahore and Rawalpindi, Haier brought the same facility for its customers in Faisalabad. Haier Smart Home Faisalabad launched smart IoT enabled modern and latest home appliances to Faisalabad in June 2021.

2020 Haier Smart Home launched in Rawalpindi

In 2020 Haier Smart Home launched in Rawalpindi, thus introducing a new concept in smart living to the people of Rawalpindi. The launch was a great success and the grand opening attracted a lot attention and became the talk of the town in Rawalpindi.

2019 Chinese Vice President Mr. Wang Qishan Visited Haier Industrial Park

Chinese Vice President Mr. Wang Qishan along with Chief Minister Mr. Usman Buzdar visited Haier Industrial Park, strengthening the Pak-China relationship.

2019 Prime Minister Imran Khan Visited Haier Industrial Park

Haier was honoured to receive Prime Minister Imran Khan on his visit to Haier for inaugurating the Haier Industrial Park Phase II.

2019 Haier launched the first Smart Home of Pakistan

Haier launched the first Smart Home of Pakistan in Lahore bringing an amazing experience and life convenience to consumers.

2018 Haier introduced IOT enabled Smart Laundromat

Haier introduced IOT enabled Smart Laundromat in Punjab University Girl’s Hostel.

2017 Won PAS Award

Won PAS Award, Haier brand was highly acknowledged by customer and industry.

2017Haier becomes first company to assemble Laptops in Pakistan 　　

Haier has chalked up another achievement, becoming the first company in Pakistan to manufacture laptops; a development that puts Pakistan on the road to acquiring the necessary expertise in the manufacture of hi-tech electronics.The Surface Mount Technology (SMT) has been introduced for the motherboard circuit design/printing, a state-of-the-art laptop manufacture factory set up, Chinese engineers give continuous training to local staffs for manufacture and quality control technology transfer Haier Pakistan has clinched a government order to supply 200,000 locally manufactured Haier brand laptops to the Higher Education Commission (HEC), a constitutionally established independent, autonomous body which oversees, regulates and funds initiatives in the higher education sector in Pakistan. The laptops will be given to shining students in the nation’s leading colleges and universities as part of the Prime Minister’s initiative for free laptops for shining students.

2016Haier “Save Water Save Pakistan” Campaign 　　

Haier promoters carried large banners disseminating important information on the need and ways to consume water. The objective of the campaign was to generate positive publicity for Haier Brand, reflect good corporate governance and engagement with masses at a social level. All in all it was a successful campaign, which also coincided with the World water Day.