Pel

Introduction:

PEL was founded in 1956 through technical collaboration with AEG. In 1978, PEL was acquired by Saigol Group and was taken public a decade later. Over the years, PEL has formed alliances with several international giants, including General Electric, Fujitsu, and Hitachi.

There’s a PEL in every home!

PEL has been a part of your everyday life, providing not only appliances that elevate your lifestyle but also power products like transformers, switch gears, and energy meters. As pioneers in electrical manufacturing in Pakistan, we are committed to making a difference in your life—whether it's enhancing your home, simplifying daily tasks, or helping you save energy.

We are here to “Change Your Life”

Since its inception, PEL has been driven by a philosophy of innovation and progress. We’ve continuously contributed to the development of Pakistan’s engineering sector, always keeping national interests and consumer welfare in mind.

From introducing advanced electrical equipment to producing top-quality home appliances, PEL has always been a forward-thinking company. We’ve also nurtured hundreds of skilled engineers, workers, and technicians through our apprenticeship schemes and training programs.

In 1981, as part of the Saigol Group’s long-term diversification strategy, PEL expanded its legacy into the home appliances market. This strategic move has enabled us to provide homes across Pakistan with quality appliances that combine technology, reliability, and innovation.

PEL group has two divisions: